Software Review: Advanced Web Ranking If you’re anything like me you spend hours looking at Google to see where your website is ranked. Maybe you tune in every week to see that you’re still number one or maybe you are struggling your way up to the top. Either way, as exciting as it is, it’s [...]
Get Content, Get Customers = Blockout Blinds Video Customer Service
November 30, 2009 By 1 Comment
Another example of a company that has made the mind shift from advertising to content marketing is Melbourne based Blockout Blinds. They will show you that creating great content is easy, and as the book title indicates it also gets you customers! It just takes time and effort. Don’t be fooled though, great content rarely [...]
Get Content, Get Customers = Car Service Tips
October 14, 2009 By
Following on from our post about the new book Get Content, Get Customers we wanted to show you some examples of customers who have made the mind shift from advertising to content marketing. A great example of a new content marketer is Ace Mobile Mechanics. Ace are a Victorian company offering auto electrical services, car servicing [...]
Get Content, Get Customers
October 13, 2009 By
In May this year McGraw Hill published the new book from Content Marketing Gurus Newt Barrett (Content Marketing Today) and Joe Pullizzi (Junta 42) – Get Content, Get Customers. Content Marketing is something the we have been very passionate about for a long time now. With our years of experience in building, analysing and marketing [...]
Lead Generation: Are you wasting your time trying to generate more traffic?
March 9, 2009 By
In lead generation, data really puts things in perspective. In 2008 we found a trend with one of our customers that looked like this: Web Leads up 75% Sales from web leads up 29% These numbers are going up, so what is the problem? The figures showed that the lead-to-sale conversion rate had dropped dramatically. [...]
Economic stimulus for your website – Kevin 37
March 6, 2009 By
Kogan Technologies launched a cheeky PR campaign this week aiming to win their share of the Australian Government’s $40 billion economic stimulus package. The Kevin37 campaign is named after the Australian Prime Minister, Kevin Rudd and Kogan’s 37” LCD TV. Let’s just say that the PR campaign was clever and effective! It has given this [...]
Can you produce your website KPIs for me in 10 seconds?
September 17, 2008 By Leave a Comment
OK, it’s time to come out of my Melbourne winter hibernation with this important question… “Can you produce your website KPIs for me in 10 seconds?” “What are they?” You wouldn’t be alone if you asked that. We recently consulted with the lead generation department of very large Australian business. Interestingly they were unable to [...]
eBay backs down, but was that the strategy in the first place?
July 7, 2008 By
Since we reported on eBay’s recent move to force PayPal on all of its online auctions in Australia, you may have heard that eBay has compromised on the second part of its plan to eliminate all competition in the payment systems market. Faced with the case that was building against the move at the Australian [...]
Google Website Optimizer is only as good as your ideas
June 23, 2008 By
Google Website Optimizer is an awesome tool that allows you to test different versions of your web pages to see which ones work better. Here’s what the Google Website Optimizer home page says about it: Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI [...]
Is there such a thing as bad advertising?
June 16, 2008 By 1 Comment
If you’re involved in marketing, then you’ll probably have heard about the ABC’s show about advertising, The Gruen Transfer. Last week, comedian and host Will Anderson asked the panel to talk about advertising that backfired on them. According to Russel Howcroft, MD of Ad Agency George Patterson’s Y&R, All advertising works, it’s just a matter [...]