Conversion Rate Web Marketing Blog 

“We are the leading provider of …” Would you like a dollar for every time you’ve read that on a business website?

On many business websites, copywriting like this is common. Do all these companies suffer from self esteem so low that they need to pump up their tyres? I think and hope that there’s a better answer.

I think there’s three very good reasons that companies end up with such boring copy on their websites:

1. They copy what everyone else does without thinking
2. They focus their website team on flashy website design and content management systems, and they don’t realise the importance of the written copy on their website
3. They don’t know how to write good website copy and they don’t have a formula to guide them.

It’s a fact that the formula for great website copy is not generally known, even to marketing consultants and agencies. 

So what is the formula for writing great website copy? Read our article about the copywriting formula for business websites.

From the author: As a web programmer I have been involved in developing several content management systems. I was hands on in developing our own content management suite called eComMetrix®.

What I know from working on hundreds of lead generation and eCommerce websites over 11 years is that there is something far more important in creating a website than the system that you use. It’s your conversion rates and it’s a measure of how effectively the content of your website engages with your website visitors.

We know that to achieve high conversion rates and sales from your website you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark™.

And yes, we can get your website to number one in Google too ;-)!

Contact us on 1300 248 362to find out how you could boost the conversion rates of your website.

This entry was posted on Saturday, December 8th, 2007 at 12:26 pm and is filed under Copywriting, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.