Using testimonials on your website
“Testimonials don’t work”
“I never read testimonials”
“Testimonials are all made up”
We often hear statements like these, however we know that testimonials will continue to be a key element of building trust with your prospects online. The trick is in how they’re used.
A good article to read on the subject came from Futrue Now today:
http://www.grokdotcom.com/2007/06/11/why-testimonials-do-and-dont-work/
To summarise, the keys to making testimonials work are:
- Make sure they address a specific issue or objection that customers have
- Use them in the right place.
About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my client’s websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
