Conversion Rate Web Marketing Blog 

I was speaking with Copywriter Meri Harley today about how many business marketers seem to have forgotten the very people who made them big… Their customers.

It’s manifest in their website copy that is usually laden with self references (We are the leading, We offer blah blah blah). For example have you ever seen a company with their mission statement on their home page? Who cares right?

All to often, the customer is brushed aside in their communication. It’s a one way street, and it only runs their way.

Coincidentally, Gene Stark from Stark Reality Marketing sent me a cool video about this very thing this afternoon. It’s a online video ad that was made for Microsoft Digital Advertising Solutions by Belgian Geert Desager. Check it out:

From the author: If you run an eCommerce website then you might wonder, “How do I know if I’m getting as many orders as I could be through my website?” The answer to that question is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your eCommerce website you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too ;-)!

Contact us on 1300 248 362to find out how you could boost the conversion rates of your eCommerce website.

This entry was posted on Thursday, December 13th, 2007 at 10:10 pm and is filed under Copywriting, Marketing, Online video, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.