It’s been several years since images started being blocked in the preview pane of your email client, however most email marketers have not yet adapted to the change.
Having said that, I’ve put together a gallery of email marketing messages that I have received since we wrote our article on the subject that pass the preview pane test.
From the author: How effective is your email marketing? The answer lies in your conversion rates.
We know that to achieve high conversion rates and sales from your email marketing you need a combination of the best email marketing tools and a team that includes experienced web marketers, email designers, web programmers, copywriters and editors. That’s why we created Bitemark.
Contact us on 03 9012 6600 for a free conversion rate review of your email marketing.
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on Thursday, December 27th, 2007 at 8:13 pm and is filed under Email Marketing.
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December 28th, 2007 at 2:46 am
Very hard (sometimes impossible) to read the examples.
December 28th, 2007 at 9:08 am
Hi Mike, Thanks for the pointer. I’m finding that gallery system that I’m using is a little bit clunky. I’d like to display the images at full size. I’ll see what I can do with it.
January 9th, 2008 at 9:28 am
[...] click here. If you would rather find out what kinds of preview panes you should be emulating, click here. To see what else Brett has say about e-mail marketing, click [...]