Comments on: Is Google really the end of the Yellow Pages® Directory? http://www.conversionrate.com.au/175/is-google-really-the-end-of-the-yellow-pages-directory/ The key to measuring your web design, copywriting & web marketing Thu, 04 Dec 2008 00:53:46 +0000 http://wordpress.org/?v=2.6.3 By: Vishal harma http://www.conversionrate.com.au/175/is-google-really-the-end-of-the-yellow-pages-directory/#comment-305 Vishal harma Wed, 09 Jul 2008 01:40:29 +0000 http://www.conversionrate.com.au/175/is-google-really-the-end-of-the-yellow-pages-directory/#comment-305 You might want to read this to get more inisights how this landscape needs a change http://startups.sharmavishal.com/2008/04/sensis-and-australian-search-and.html You might want to read this to get more inisights how this landscape needs a change
http://startups.sharmavishal.com/2008/04/sensis-and-australian-search-and.html

]]> By: Brett Gilbertson http://www.conversionrate.com.au/175/is-google-really-the-end-of-the-yellow-pages-directory/#comment-188 Brett Gilbertson Tue, 29 Jan 2008 04:52:55 +0000 http://www.conversionrate.com.au/175/is-google-really-the-end-of-the-yellow-pages-directory/#comment-188 <p>Hi Charles,</p> <p>Bruce Akhurst, CEO of Sensis recently acknowledged that there had been a decline in print. However, they still seem to be able to grow their revenue as seen here:</p> <p>http://www.about.sensis.com.au/media/pdf/Telstra_Investor_Day_Sensis_Notes.pdf</p> <p>It's interesting to note that the Book still accounts for 70% of the YP revenue. </p> <p>You're definitely right though, the website needs help. Compare the YP's heavy and slow home page with Google's simple, super fast search alone.</p> <p>Bruce, if you're reading this call me ASAP.</p> <p>- Brett</p> Hi Charles,

Bruce Akhurst, CEO of Sensis recently acknowledged that there had been a decline in print. However, they still seem to be able to grow their revenue as seen here:

http://www.about.sensis.com.au/media/pdf/Telstra_Investor_Day_Sensis_Notes.pdf

It’s interesting to note that the Book still accounts for 70% of the YP revenue.

You’re definitely right though, the website needs help. Compare the YP’s heavy and slow home page with Google’s simple, super fast search alone.

Bruce, if you’re reading this call me ASAP.

- Brett

]]> By: Charles Cuninghame http://www.conversionrate.com.au/175/is-google-really-the-end-of-the-yellow-pages-directory/#comment-187 Charles Cuninghame Mon, 28 Jan 2008 10:25:14 +0000 http://www.conversionrate.com.au/175/is-google-really-the-end-of-the-yellow-pages-directory/#comment-187 My problem with the Yellow Pages is that it's usually more efficient to find a number in the book than it is on the website. (Not that I use the book anymore either - it will go straight into the recycling bin - along with the 3 others they delivered to my block of flats.) The online listing are so clogged with premium and out-of-area listings it's hard to find what I'm looking for (ususally someone local). Their alphabetical search is also very dodgy. I've heard that 40% of searches on Google are for local businesses. This has to be hurting YP. For that reason your first suggestion is an excellent one. I know other online directories are using this strategy. Your second suggetion would be a giant leap in the right direction too! My problem with the Yellow Pages is that it’s usually more efficient to find a number in the book than it is on the website. (Not that I use the book anymore either - it will go straight into the recycling bin - along with the 3 others they delivered to my block of flats.) The online listing are so clogged with premium and out-of-area listings it’s hard to find what I’m looking for (ususally someone local). Their alphabetical search is also very dodgy.
I’ve heard that 40% of searches on Google are for local businesses. This has to be hurting YP. For that reason your first suggestion is an excellent one. I know other online directories are using this strategy. Your second suggetion would be a giant leap in the right direction too!

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