Conversion Rate Web Marketing Blog 

Piano Removalists - Network Piano Carriers - entered the online removals world late last year with their first website. To their great credit, this highly professional piano removals company systematically measures the outcome of everything - especially their marketing activity.

Google rankings can be hard to achieve if you’ve never had a website before. Many companies can expect to wait over six months before seeing their site show up in important searches. Yet the Network Piano Carriers website hit the ground running with strong Google rankings and the highest lead generation conversion rate that we’ve seen yet.

In addition to strong Google rankings, Network Piano Carriers are using other marketing to drive traffic to their website including:

• Yellow Pages® Directory
• Yellow Pages® Online
• Good Truck Signage
• Strong Referral Marketing

In only three months, Network Pianos achieved a staggering 31.5% lead generation conversion rate.

Visit to Lead Conversion Rate = 31.5%

Bear in mind that Network Piano Carriers only service Brisbane and Melbourne, but Google rankings bring website traffic from everywhere. With that in mind, 30% of people visiting the site came from Markets that Network Piano Carriers do not service. The adjusted lead conversion rate is over 40%.

So what makes a lead generation website work so well? Stay tuned… We will be examining what makes a high performance lead generation website in our next post.

From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too ;-)!

Contact us on 03 9012 6600 for a free conversion rate review of your website.

Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.

This entry was posted on Monday, March 10th, 2008 at 10:39 am and is filed under Case Studies, Lead Generation, Our clients, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.