We often encounter web companies that guarantee to get your site listed in Google, but what does it actually mean? Most of the guarantees that we’ve seen are incredibly vague. Read the following article before you choose a company to help you get your site listed in Google >>. About the author: As the owner [...]
Google Guarantee – What to look for with guaranteed listings
June 27, 2007 By
When considering any kind of Google listing guarantee, you should ask, “What will people have to search on to find my website in Google?” Getting your site listed in Google is trivially easy. In most cases, it’s simply a matter of putting the site up and notifying Google that it’s there. You notify Google that your site [...]
Domain Names – How to choose
June 24, 2007 By
Many companies tend to think of their website as a singular entity. As websites continue to become more central to the marketing process, it’s time to thing strategically about having more than one website and more than one domain name. If your company does not have its own portfolio of domain names, then it may [...]
WIIFM: The most important question to ask about your marketing
June 24, 2007 By
Back in 2001, Bryan Eisenberg wrote this interesting article about WIIFM. “What’s in it for me?” (WIIFM) is a question that still seems to be forgotten in many web marketing projects. I say that because I’m staggered by the number of websites that I find that start out with a sentence like this on their [...]
What’s in it for me?
June 24, 2007 By
It’s often referred to as your favourite radio station, WIIFM. What’s in it for me is a fundamental question to ask before starting any marketing project. The thing is, whether you like it or not, we are motivated by the personal payoff in whatever we do. It’s fundamental to human behavior, and once you understand it, your [...]
Case study: Melbourne Brick Company – Bricks, Pavers, Retaining Walls, Outdoor Living retailer
June 24, 2007 By
Melbourne Brick Company has four outdoor living centres in Glen Iris, Hallam, Hoppers Crossing and Bayswater. As a longstanding retail business, Melbourne Brick determined that buyers were using the web more and more to find suppliers and to educate themselves before making purchasing decisions. Acknowledging the shift in buyer behaviour, Melbourne Brick engaged Bitemark to implement [...]
Shopping Cart Categories
June 21, 2007 By
We’ve been working on one of our shopping cart sites that’s just not selling. Whilst we are a web marketing company with years of experience in optimising conversion rates, we don’t always get it right the first time! Now the first thing a really good web marketer does to solve a problem like this is [...]
Shopping Carts and Categories – Navigating your way to conversion
June 21, 2007 By
We’ve been working on one of our shopping cart sites that’s just not selling. Whilst we are a web marketing company with years of experience in optimising conversion rates on shopping cart sites, we don’t always get it right the first time! Now the first thing a really good web marketer does to solve a [...]
Supplemental Results – Google’s second division
June 21, 2007 By
If pages of your site have disappeared from searches on Google, chances are they might have been relegated to Google supplemental results index. Why do web pages fall into Google’s supplemental results? Here are the most likely reasons: The content of the page is a close duplicate of another page in Google’s main index There are not [...]
Google’s Supplemental Results
June 21, 2007 By
The chances are that at some time, some of your web pages of your website will be relegated to Google’s supplemental results index. This page discusses: Some of the reasons that your web page might end up in the supplemental results How to check if your any of your website is in the supplemental index What [...]