We often encounter web companies that guarantee to get your site listed in Google, but what does it … [Read more...]
Google Guarantee – What to look for with guaranteed listings
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When considering any kind of Google listing guarantee, you should ask, "What will people have to … [Read more...]
Domain Names – How to choose
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Many companies tend to think of their website as a singular entity. As websites continue to become … [Read more...]
WIIFM: The most important question to ask about your marketing
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Back in 2001, Bryan Eisenberg wrote this interesting article about WIIFM. "What's in it for me?" … [Read more...]
What’s in it for me?
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It's often referred to as your favourite radio station, WIIFM. What's in it for me is a fundamental … [Read more...]
Case study: Melbourne Brick Company – Bricks, Pavers, Retaining Walls, Outdoor Living retailer
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Melbourne Brick Company has four outdoor living centres in Glen Iris, Hallam, Hoppers Crossing and … [Read more...]
Shopping Cart Categories
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We've been working on one of our shopping cart sites that's just not selling. Whilst we are a web … [Read more...]
Shopping Carts and Categories – Navigating your way to conversion
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We've been working on one of our shopping cart sites that's just not selling. Whilst we are a web … [Read more...]
Supplemental Results – Google’s second division
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If pages of your site have disappeared from searches on Google, chances are they might have been … [Read more...]
Google’s Supplemental Results
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The chances are that at some time, some of your web pages of your website will be relegated to … [Read more...]
Web statistics
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Having run a web hosting and web marketing business for a number of years, I've evaluated quite a … [Read more...]
Web statistics – search for the truth in your website’s statistics
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Web statistics are the cause of a lot of confusion in business. There are questions that arise … [Read more...]
Yellow Pages® Ads
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I often find myself discussing how to make Yellow Pages® Ads work better with my customers. Quite … [Read more...]
Choosing a domain name
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How many domain names does your company hold? We find that many companies have wisely registered … [Read more...]
Yellow Pages® advertising Vs Google
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Will Google spell the end of the Yellow Pages®? I often hear web techies heralding the end of the … [Read more...]
Using testimonials on your website
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"Testimonials don't work" "I never read testimonials" "Testimonials are all made up" We … [Read more...]