Conversion Rate Web Marketing Blog 

We often encounter web companies that guarantee to get your site listed in Google, but what does it actually mean?

Most of the guarantees that we’ve seen are incredibly vague. Read the following article before you choose a company to help you get your site listed in Google >>.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Many companies tend to think of their website as a singular entity. As websites continue to become more central to the marketing process, it’s time to thing strategically about having more than one website and more than one domain name. If your company does not have its own portfolio of domain names, then it may be timely to read this article.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my client’s websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

It’s often referred to as your favourite radio station, WIIFM. What’s in it for me is a fundamental question to ask before starting any marketing project.

The thing is, whether you like it or not, we are motivated by the personal payoff in whatever we do. It’s fundamental to human behavior, and once you understand it, your web marketing can go to the next level (the WIIFM level).

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my client’s websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Melbourne Brick Company has four outdoor living centres in Glen Iris, Hallam, Hoppers Crossing and Bayswater.

As a longstanding retail business, Melbourne Brick determined that buyers were using the web more and more to find suppliers and to educate themselves before making purchasing decisions.

Acknowledging the shift in buyer behaviour, Melbourne Brick engaged Bitemark to implement a web marketing program to increase the effectiveness of their website.

Challenge:
Increase direct sales opportunities and measure the effectiveness of the website.

Response:
Bitemark implemented a web marketing program that included:

• Search engine marketing (Pay per click and organic search)
• Conversion rate analysis and optimisation
• Website measurement

Search Engine Marketing:
We targeted Google with organic search terms including “bricks Melbourne”, “pavers Melbourne”, “retaining walls Melbourne” and “DIY retaining walls“.

A pay per click search program was also developed to target and test a wide range of terms.

Conversion Rate Optimisation:
Initially the Melbourne Brick website was generating very few direct leads. There were no in store mechanisms in place to determine who dropped in or called as a result of finding the website.

Firstly, we implemented Google Analytics to track website statistics.

We also implemented a contact form tracking system to give us conversion rates and to determine where contacts came from to get to the web site.

Melbourne Brick staff implemented a program of tracking leads in store.

Lastly, we placed a contact form with the call to action on each page.

Results:
Number 1 Google rankings on many of our targeted terms resulted in a traffic increase of 300% over a 12 month period.

Contact form conversion rate increased by 2400%.

The bottom line effect is that the program has returned its investment many times over.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

We’ve been working on one of our shopping cart sites that’s just not selling. Whilst we are a web marketing company with years of experience in optimising conversion rates, we don’t always get it right the first time!

Now the first thing a really good web marketer does to solve a problem like this is look at the data. What we found is…

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my client’s websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

The chances are that at some time, some of your web pages of your website will be relegated to Google’s supplemental results index.

This page discusses:

• Some of the reasons that your web page  might end up in the supplemental results
• How to check if your any of your website is in the supplemental index
• What you can do to get out of the supplemental results.

Read more about Google’s supplemental results.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my client’s websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Having run a web hosting and web marketing business for a number of years, I’ve evaluated quite a few web statistics packages.

What I’ve found is that it can be hard to get real, useful data from web stats packages. So if you’re wondering what we recommend for web statistics, read this article.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my client’s websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

I often find myself discussing how to make Yellow Pages® Ads work better with my customers.  Quite a number of our customers invest a lot into their Yellow Pages® Ads, so we have built up quite a bit of experience at generating website leads through Yellow Pages® Ads.

I thought I’d share my thoughts on how Yellow Pages® Ads can work effectively with your website here.

Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my client’s websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

“Testimonials don’t work”

“I never read testimonials”

“Testimonials are all made up”

We often hear statements like these, however we know that testimonials will continue to be a key element of building trust with your prospects online. The trick is in how they’re used.

A good article to read on the subject came from Futrue Now today:
http://www.grokdotcom.com/2007/06/11/why-testimonials-do-and-dont-work/

To summarise, the keys to making testimonials work are:

1. Make sure they address a specific issue or objection that customers have
2. Use them in the right place.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my client’s websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.