How many domain names does your company hold?
We find that many companies have wisely registered domain names that ensure their company name and trademarks are protected.
With less regulation in the .com.au domain space, it is now possible to hold domain names such as:
- A generic name for your product or service
- A term that your customer might use to search for your product or service.
This means that you can now use multiple domain names and multiple websites to enhance your search engine profile. Using a strategy like this, your company could be found 2, 3 or more times on the front page of Google.
When choosing a domain name for a marketing campaign, think about factors such as:
- How easy is it to remember
- How long it is
- How it sounds
- How hard is it to spell.
If your business is actively marketing, choosing a domain name wisely will have a direct effect on the number of visitors coming to your website.
About Brett Gilbertson