It’s often referred to as your favourite radio station, WIIFM. What’s in it for me is a fundamental question to ask before starting any marketing project.

The thing is, whether you like it or not, we are motivated by the personal payoff in whatever we do. It’s fundamental to human behavior, and once you understand it, your web marketing can go to the next level (the WIIFM level).

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my client’s websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.