When considering any kind of Google listing guarantee, you should ask, “What will people have to search on to find my website in Google?”
Getting your site listed in Google is trivially easy. In most cases, it’s simply a matter of putting the site up and notifying Google that it’s there. You notify Google that your site is there by:
- Getting a link from another website that’s listed by Google, or
- Creating a Google sitemap and submitting it to Google Sitemaps
All that means is that your site will be listed, it doesn’t mean that your site will be found! To be frank, it’s not anything to write home about.
You should ensure that your site not only gets listed, but generates visits, leads and sales. In order to ensure that, you need to know:
- How to choose a search term to get found on that is:
- Relevant to your customers
- Searched on by your customers
- How to write website copythat:
- Gets found in Google searches
- Generates enquiries
- Persuades people to buy
- How to use mechanisms like contact forms and shopping carts to ensure conversions.
So when considering hiring a company to help your website get found in Google, look for a company that will also help you to achieve your real business objectives, not just a Google listing.
About Brett Gilbertson