I’ve been a user of Tablet PC’s for about 5 years now. Yes, I had one of the really bad version 1.0 Tablets. For those of you who don’t know what a Tablet PC is, essentially it’s a laptop that you can write on with a pen. Some of the bonuses that come with using a [...]
Bamboo Floors – A sustainable alternative to Hard Wood
July 31, 2007 By
Did you know that Bamboo can grow up to 4 ft in one day? I didn’t until I met Ken and Lyn Acheson at Crikey Bamboo. They’ve been in the flooring business for over 30 years and they introduced us to the concept of Bamboo floors as an alternative to hardwood flooring. What we didn’t know about [...]
Mag Wheels – New and Used in Victoria
July 26, 2007 By
Canterbury Tyres are specialists in new and used mag wheels. At their 3 retail sites in the Melbourne suburbs they house the largest collection of second hand and rare wheels in Australia. If you’re looking for a rare wheel, a part set or wheels for a classic car, then the chances are that Canterbury Tyres have them in stock. They [...]
Online Video Production and Corporate Video for websites
July 20, 2007 By
Online video is fast becoming a mainstream requirement for website projects. Since we’ve just completed a new website for a video production company, we thought we’d publish our guide to using website video to enhance your online conversion rates. Read more >> If you are looking to include an online video on your website, then [...]
Using online video to increase conversion rates
July 20, 2007 By
Can online video boost your conversion rates? Video is becoming an important feature of many websites. Here are a few examples of websites where we’ve used an online video: Digicast -Video Production and Corporate Videos – http://www.digicast.com.au/ Melbourne Brick Company - http://www.melbournebrick.com.au/aboutus.asp Used discerningly, an online video can increase the chance of a website conversion because it can: [...]
Selling is not telling – Ask questions
July 16, 2007 By
Wayne Berry of Top Gun Business Academy taught me that “selling is not telling.” Over the past 5 years I’ve learnt an enormous amount from Wayne about selling. One of the fundamental keys to professional sales is to be more interested in your customers than yourself. Seems basic right? It still shocks me how many sales [...]
Lead generation – Can you ever have enough leads?
July 15, 2007 By
If you’re not generating leads from your marketing well, then this question is a no brainer. If your marketing is working well, you may be comfortable that you’re generating enough leads. However, if you are getting lots of leads but you’re experiencing problems with customers and profits, then you might want to think about this. There is [...]
Lead generation Funnel – Why generate more leads?
July 14, 2007 By
Generating more leads is a consideration even when you have enough leads. If you had more than enough leads coming in, then you would never have to worry about making a sale to someone that you shouldn’t have. It’s a fact in business that we do catch the genuine interest of people who shouldn’t buy from [...]
Web Marketing = Branding, Design, Web Development, Search Engine Optimisation, Lead Generation?
July 14, 2007 By
So what does it take to create an effective web marketing website? Our experience shows that it takes a range of expertise from fields such as: Branding Web Design Web Development Web Copywriting Sales Strategy Search Engine Optimisation Lead Generation I always wonder why “web designer” became the term that many people associate with creating [...]
Case Study: Mobile Mechanic – Monster Conversion Rates!
July 11, 2007 By
Ace Mobile Mechanics provide mobile car service, mobile auto electrician service and breakdown assistance to Melbourne and surrounding suburbs. Like many businesses, Ace mobile had a website but were not using it as a lead generation tool. In fact, their website didn’t even have their phone number listed (a 13 number – 13 20 42). Challenge: To turn Ace [...]