Often the first place that SME businesses go to for a website is a web designer. The question to ask is whether it’s more important that your website is designed:

• For visual impact, or
• To demonstrate how you can solve your customers problems?

The answer you choose for that question could have a significant impact on your bottom line…

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.