Are franchises sitting on the biggest opportunity in web marketing today? One of the real advantages of franchised businesses is that you have local people with local knowledge running a big business system under a big brand. Content is king in the current web marketing environment of search engines, lead generation and conversion rates. Franchises [...]
Web marketing – The easy way to select a company to market your business on the web…
August 23, 2007 By
If you’re looking for an easy way to identify a web marketing company that can help you to achieve an effective working website, then take a look at their home page. Do they talk in terms of you, their potential customer? Or do they talk about themselves? The answer to that question will tell you how much [...]
Getting to the top of Google takes more than techniques
August 23, 2007 By
There was an interesting article from Dan Skeen in the Age yesterday about Google, Search Engine Optimisation, black hats, white hats and Matt Cutts… If you want to know what any of those things are, read the article here. The following particularly interesting quote from the article highlights the subject of our recent post on [...]
Number one in Google: The Secret Techniques that will get you there!
August 22, 2007 By
OK, so you want your site to go to number one in Google, and you’re looking for the secret techniques to get you there? Well, the thing is, they’re not really that secret. Ten minutes of searching on Google will reveal that the basic technical tricks to ensuring that you get to number one in Google [...]
Online selling and international orders
August 15, 2007 By
One of the fantastic things about the internet is that selling online has enabled many small businesses to access international markets. At the Small Business Expo in Melbourne last weekend I listened to a talk by William Mulholland from McMahons Lawyers regarding some of the legal issues that face small businesses. It got me thinking about the risks [...]
Read this before you accept international orders from your website
August 15, 2007 By
If your business sells online, receiving your first international order can be thrilling. One of the great things about selling online is the ability to reach markets far away for a low cost. But beware, the ease of conducting transactions over the internet belies the potential minefield of international trade. Before you leap into the global marketplace, [...]
Google Listing Guarantee
August 6, 2007 By
I recently wrote a page about guaranteed Google listings that went straight to the top of Google. I’ve been taken aback by the response that it generated. If you are looking for a company that can guarantee to get your website listed in Google and more importantly to get it listed under search terms that will generate [...]