There was an interesting article from Dan Skeen in the Age yesterday about Google, Search Engine Optimisation, black hats, white hats and Matt Cutts… If you want to know what any of those things are, read the article here.
The following particularly interesting quote from the article highlights the subject of our recent post on getting to number one in Google:
“For SEO practitioners, it’s increasingly the case that strong organic rankings require an integrated effort from several disciplines (PR, writing, design, web development), making SEO a fundamental component of a web strategy rather than an afterthought.”
One of the most important pieces of Search Engine Optimisation is providing good information for people at the destination. Good copywriting is essential.
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