Are franchises sitting on the biggest opportunity in web marketing today?
One of the real advantages of franchised businesses is that you have local people with local knowledge running a big business system under a big brand.
Content is king in the current web marketing environment of search engines, lead generation and conversion rates. Franchises have a unique opportunity to reach customers with local content and services.
From a web marketing perspective, creating this content could translate into:
- Personalised local websites
- Geographical search engine targeting, e.g. You could be number one in Google for “lawn mowing in Melbourne” and every other suburb, town and place in Australia/The World
- The ability to humanise a big brand with real people.
What is the “local content” that needs to be created? It really could be as simple as:
- A personalised page introducing the local franchisee and staff
- Local online shopping with delivery or in-store pickup
- Any information specific to the local market and the franchise.
This could all be done whilst protecting the franchise brand. What this could mean for your franchise:
- Many more leads from web marketing
- Number one rankings in Google
- Better website conversion rates!
The real bottom line for a franchise is that effective web marketing could help you to:
- Identify geographical areas of high demand to sell franchises to
- Create a dominant brand
- Keep your franchisees happy with a steady stream of good qualified leads.
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