Hiring a marketing consultant can be a smart move. Particularly if you run a business that doesn’t have a marketing department (i.e. most small businesses). Often B2B and professional services companies are created by people who are very good at what they do, but who are not necessarily good at articulating it. Sometimes they struggle to describe [...]
Google Maps
September 20, 2007 By
Australians have recently been introduced to Google Maps and Local Business Search in the search results of Google.com.au. If you go to Google.com.au and perform a search on “Self Storage Melbourne” for instance, you will see a section that looks something like this >> Where Google finds a Business and Geographical cross-match for your search, [...]
eCommerce Websites – How to handle eCommerce problems and save your customers
September 20, 2007 By
US company Tealeaf recently released some interesting research related to errors on eCommerce websites. “42% of online consumers abandon or switch after experiencing online transaction issues.” http://www.tealeaf.com/news/press_releases/2007/0917.asp It can be difficult to emulate the problems that your customers experience, so there’s a number of simple actions that you can take to give you a chance [...]
Are long URLs a turn off?
September 13, 2007 By
According to the Marketing Sherpa Search Marketing Benchmark Guide 2008 long URLs are on the nose. ”What we discovered was that long URLs actually work as a deterrent and stop viewers from doing what they’re supposed to do (click!). Instead, viewers spend time trying to decipher what’s in the URL itself. Those viewing the listing [...]
Conversion rate review – Metal finishes website
September 13, 2007 By
We recently conducted a conversion rate review on a website for a company that creates metal finishes for non metal objects such as doors, signs and other building elements. To introduce our readers to how a conversion rate review works, we thought we’d publish a brief summary of our conversion rate review. Client: Metalcote Pty Ltd Website Objectives: [...]
Burn carbs not carbon
September 13, 2007 By
In a push to make Bitemark green we’ve developed the “burn carbs not carbon” program. Basically, this involves encouraging the team to ride their bikes to work rather than driving. So far our super-fit general manager Mark Standeven has joined the cause with me. Between us, we are potentially saving up to 2 tonnes of greenhouse [...]
The search engine keyword challenge – Can your website copy make sense?
September 10, 2007 By
Getting your search engine keywords into the right places in your website copy doesn’t always come easily. We’re working on a website at the moment whose keywords include the terms “life planning” and “life plan.” The trouble with those terms is that they are searched on fairly frequently by the target market of our client. However, [...]
Conversion rates – The basics
September 4, 2007 By
In this article on Clickz, Bryan Eisenberg of Future Now discusses the basics of conversion rates. It’s interesting to note that for all of the technical wizardry that you can use to optimise the conversion rates of your web pages, the basics are still as relevant as ever. Some of the basics that Bryan identified in the [...]
You have to pay to get into Google right?
September 4, 2007 By
“You have to pay to get into Google right?” Too often there is confusion about what’s paid and what’s not in Google. It’s time to set the record straight. Click the image to the left to see which areas of Google are paid and which are non-paid. The listings that appear with a light yellow background at [...]
We’re number one in Google for number one in Google :-)
September 2, 2007 By
Every business that takes web marketing seriously wants to be number one in Google. So we recently published this page – Number one in Google: The Secret Techniques that will get you there! Now we like having a bit of fun at Bitemark and we’re not going to publish anything on this blog that we’re not [...]