We’ve spoken to many franchises about their websites in our travels and have come to the conclusion that franchises are sitting on the biggest opportunity in web marketing today.
In the trenches, the potential of the franchise model is the ability to connect the personal interest, service and ownership of local business owners and a big brand with local customers.
The web marketing potential is similar: Connecting local business under a big brand name with local customers = Lead generation and sales.
Take the example of one of the most well know franchise businesses in Australia, the lawn mowing franchise. Our data reveals that over 4000 people search for “lawn mowing” every month in Australia. A quick Google search on Lawn Mowing does not list any of the major lawn mowing franchises, including neither Jims nor VIP.
If VIP was number one in Google for lawn mowing, do you think it would be easier for them to sell a lawn mowing franchise?
Take this a step further and imagine that VIP could show a new potential franchisee a snapshot from their Google Analytics stats of the searches that generated leads for lawn mowing in their specific geographical area.
Unfortunately, the demands of running a franchise often hold back the potential for web marketing. If you run a franchise business, the web marketing boat is leaving soon. Make sure you’re on it.
Read more how to market your franchise on the web…
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- Web Marketing = Branding, Design, Web Development, Search Engine Optimisation, Lead Generation?
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- Web Design – Visual Impact for SME websites?
About Brett Gilbertson