In this article on Clickz, Bryan Eisenberg of Future Now discusses the basics of conversion rates. It’s interesting to note that for all of the technical wizardry that you can use to optimise the conversion rates of your web pages, the basics are still as relevant as ever.
Some of the basics that Bryan identified in the article are:
- Page speed / load time
- Broken links
- Broken images
- 404 pages
- Invisible call-to-action buttons and links
- Misspellings
- Poor grammar
We’d add understanding your customers to this list.
So much can be gained from just covering the basics. It’s amazing how often they sneak through.
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