Getting your search engine keywords into the right places in your website copy doesn’t always come easily. We’re working on a website at the moment whose keywords include the terms “life planning” and “life plan.”
The trouble with those terms is that they are searched on fairly frequently by the target market of our client. However, they’re just not phrases that you’d use in this type of website copy.
Referencing our recent article on getting to number one in Google, you’ll remember we need to work the search engine keywords into the heading, title and opening paragraph of the copy. Preferably we need the keyword in the first sentence and, if possible, the opening words of the line.
We want the search engine rankings, but we also want the website to make sense! Where there’s a will, there’s a way.
You could say, “I was working on my life plan today,” but probably not in the opening line of this type of website.
After kicking around a few ideas in the office, we’ve gone with a question, “Will your life plan become your reality?” Seems obvious now, but there are so many times when it just doesn’t jump out at you. It can be tempting to break the rules of good copywriting at times like this.
Like life planning, successfully weaving keywords into website copy can be challenging. But it’s better to take the challenge of writing good readable website copy than to waste your effort on something that just doesn’t make sense.
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