We’ve spoken to many franchises about their websites in our travels and have come to the conclusion that franchises are sitting on the biggest opportunity in web marketing today. In the trenches, the potential of the franchise model is the ability to connect the personal interest, service and ownership of local business owners and a big brand [...]
Archive for September, 2007
Email Marketing and SPF
September 1st, 2007
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There has always been a clear difference between opt-in email marketing and SPAM. Unfortunately for web marketers, the email SMTP protocol (the language that email servers use to talk to each other) suffers from a complete lack of security. This has made it very difficult for your Internet service provider to tell the difference between 400 messages turning [...]
Content is king in web marketing, but what on earth is it?
September 1st, 2007
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Ask any company that is successful at web marketing and they will confirm the proclamation, “Content is king! All hail the content!” Although it’s specifically written about website video advertising, this post from SiteProNews “How To Make Web-Advertising Worth Watching” contains some important points that relate to all web content. “It has become an article of faith that the [...]
