I received this email today promoting guaranteed listings in Google and Yahoo in 48 hours. I think it’s unfortunate that many people in the search engine marketing industry feel it’s okay to prey on people’s ignorance. I say this because what “getting listed” in Google and Yahoo means in this email is very different to what [...]
Cool flash websites – Impress or Convert?
October 17, 2007 By
Most people who have worked with us know that we’re not a big fan of “cool flash websites” for businesses. Well, we don’t apply this rule to everyone. There are some professions where being cool really is everything. For instance, you’re probably too cool for school (i.e. you need a cool flash website) if you’re a: Rock band or [...]
What’s the big deal about getting into Google?
October 12, 2007 By
Much of the focus of Australian website owners is still on search engine optimisation and getting into Google. Because we haven’t moved past this, Australian businesses risk lagging behind on creating websites that really satisfy their customers. Because our website is well ranked in Google for terms like “web traffic”, we regularly get calls and emails [...]
Check your website before running your Radio Advertising Campaign!
October 12, 2007 By
I met with John Tellis of www.tailor.com.au last week to talk about his website. Since John’s company has recently been running a highly succesful radio advertising campaign on SEN (Melbourne AM Radio Station 1116), we were interested to see how the website had been performing to support the campaign. John takes web marketing seriously, but [...]
Website Rescue – How your Radio Advertising can generate visits to your website and convert them to leads
October 12, 2007 By
I had a number of people call me this week to say, “Have you heard this radio ad for ‘Website Rescue’?” Well, I hadn’t heard the ad, so while I was still on the phone I said, “I’ll go to Google and type in Website Rescue and see what comes up.” I was surprised. There [...]
eCommerce Website Search – 10 rules to better search results and higher eCommerce conversion rates
October 3, 2007 By
A simple way to boost your eCommerce website’s conversion rate is to make sure your visitors can actually find what they’re looking for. It’s highly likely that a visitor to your site will use your website’s search tool to do that. Seems simple right? Well, in researching this topic we found that the simple things sometimes slip through the cracks. A review of [...]
eCommerce Websites – 10 rules to better internal search results
October 3, 2007 By
When you’re running an eCommerce website you spend so much time optimising your site, improving your product descriptions and fussing over your web design that you sometimes don’t notice the little things. After all, you’re the one who’s trying to sell something. You might be looking around at your stock wondering how to sell it [...]