I met with John Tellis of www.tailor.com.au last week to talk about his website. Since John’s company has recently been running a highly succesful radio advertising campaign on SEN (Melbourne AM Radio Station 1116), we were interested to see how the website had been performing to support the campaign.
John takes web marketing seriously, but what we found was that his website was not supplying critical information about the leads that came through to him. To follow up his website prospects he had practically wrestle with his content management system for the information (like their phone number).
This might seem like a small thing, but the last thing you want to do with your sales people is have them logging into your website’s content management system to find the information they need!
When a lead comes through from your website, make sure that it
- Comes through by email to your sales team and / or
- Goes automatically into your CRM
- Contains all of the information that your sales people need to take action immediately
- Is responded to as soon possible.
Ensuring that your lead information is actionable will give you the best chance of running a succesful radio campaign. Before your next radio campaign starts, make sure that you have these four steps under control!
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