I’m really trying hard to look for email marketers who care about what their email looks like in the preview pane. It’s too easy to find bad examples, and I’m caved into the urge to expose them! So here are the three bad examples that I received today. If it wasn’t for my recent posts [...]
eCommerce Websites – What do you need to maximise conversion rates?
November 27, 2007 By Leave a Comment
Ever wondered what it takes to get the most out of your eCommerce website conversion rates? Well, let’s start with the basics. You must give your website visitors all of the information that they require to make a purchase. Seem simple? A good eCommerce system and good information are the first steps to maximising your eCommerce website [...]
Email Marketing – Missy keeps it simple
November 27, 2007 By Leave a Comment
Since I wrote about email marketing and the Outlook preview pane two weeks ago, I’ve been on the lookout for good examples of email marketing. It turns out that Missy Higgins has an email marketing savvy record label. Take a look at the example to the left of the Missy Higgins concert tour email that [...]
Pointless Website Polls – Have your say!
November 17, 2007 By Leave a Comment
Have you ever seen a website poll like this one? I can’t remember where I found it, but it’s a little embarrassing don’t you think? Online polls are often sold as one of the “whiz bang” reasons that you need a content management system. The sales person will say something like, ”An online poll helps build a sense of community.” Intangible concepts [...]
Using LivePerson to Boost Conversion Rates
November 14, 2007 By Leave a Comment
I’ve had two completely opposite experiences this week with LivePerson chats. LivePerson is a software package that allows you to chat with your website visitors (like instant messaging). Used well, as we saw in a recent conversion rate study that we conducted for US based online boot retailer Georgiabootstore.com, LivePerson is an awesome website conversion tool. [...]
Email Marketing: What will it look like in the preview pane?
November 14, 2007 By 1 Comment
Since Microsoft introduced the image blocking feature in Outlook 2003, the question that every email marketer should be asking is, “What will this email look like in the preview pane?” It’s surprising to find that four years on, we’re still seeing emails like the example to the left. I drew a blank when I saw [...]
Banner Blindness – Eyetracking Studies Expose Fancy Formatting
November 14, 2007 By Leave a Comment
The massive take up of eye-tracking in website usability studies has revealed some interesting information. It’s a phenomenon known as Banner blindness… Well, it’s not a revelation that website visitors have learned to ignore banners and ads. But, a recent article on Jakob Nielsen’s Alertbox shows that banner blindness can spill over into your web content! An [...]
Fort Knox expands Melbourne Self Storage
November 13, 2007 By
I recently met with the team at Fort Knox in their Melbourne Self Storage facility. In the last 2 years with Fort Knox we’ve managed to have the website overtake the Yellow Pages® as the number 2 lead source for new customers. It’s now the number two lead source behind word of mouth referral (as it should be [...]
Conversion Killer! Forced shopping cart registration
November 3, 2007 By Leave a Comment
Number one on my list of eCommerce conversion killers is the shopping cart registration page. It really bothers me that so many online shops ask you to “sign up” or “register” before you enter the purchase process. The topic was discussed in a recent blog entry by Bryan Eisenberg of Future Now in the US, “Why must [...]