I recently met with the team at Fort Knox in their Melbourne Self Storage facility. In the last 2 years with Fort Knox we’ve managed to have the website overtake the Yellow Pages® as the number 2 lead source for new customers. It’s now the number two lead source behind word of mouth referral (as it should be in any good business)!
All the extra storage customers have forced Fort Knox to expand their Melbourne Self Storage complex. The multilevel site in West Melbourne is nearly completed and will be introduced to the storage market soon.
Once again this year, we’ve managed to double the traffic to the website by improving Google search rankings like:
When Fort Knox originally took on our web marketing program, the big challenge was to get visits to their website. But that’s only part of the game. The real challenge was to improve all three KPIs that we measure for lead generation websites, namely:
- Visits
- Enquiries (Leads)
- Sales
Working on these KPIs under our web marketing program we’ve been able to introduce things like:
- More informative website content
- Better use of call to action, phone numbers and contact forms
- Better conversion strategies
The net result of this has been massive for Fort Knox Self Storage. We’re very proud to have played a part in helping them to expand.
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