It’s been several years since images started being blocked in the preview pane of your email client, however most email marketers have not yet adapted to the change. Having said that, I’ve put together a gallery of email marketing messages that I have received since we wrote our article on the subject that pass the [...]
Email Marketing Preview Pane Gallery – The Bad Examples
December 27, 2007 By 1 Comment
Since our recent article on Email Marketing and the Outlook preview pane, I’ve been collecting both good and bad examples of the email marketing that I receive. Unfortunately, the scales are stacked on the bad side. Below are a few examples. From the author: How effective is your email marketing? The answer lies in your [...]
Yellow Pages® Online – How can you make platinum ads work?
December 27, 2007 By 3 Comments
Many of our clients use the Yellow Pages® Directory and the Yellow Pages® Online to generate leads for their businesses. Over the last year we’ve had a chance to to try out the Yellow Pages® Online Platinum Ad concept with our clients. As illustrated below, the Platinum Ad is a group of 3 small ad [...]
Web 2.0 Hype Busted by Jakob Nielsen
December 18, 2007 By 1 Comment
Through the haze of excitement about Web 2.0 Jakob Nielsen has articulated what serious web marketing people have been saying for a long time. Get Web 1.0 right before thinking about Web 2.0. Web 2.0 is a popular term that refers to things that encourage sharing and community between users. Think Youtube, FaceBook, MySpace, Linked In et al. Think user [...]
Only geeks will laugh at this…
December 18, 2007 By 1 Comment
Okay, this is a little off the conversion rates topic, but it made me laugh. For those who aren’t aware, you will soon have to display a sign like this in your front yard to stop Google from invading your privacy… Go here for more: http://www.boingboing.net/2007/05/30/google-maps-is-spyin.html Does anyone know if the Google Van is in Australia [...]
Customer to Marketer – I Want a Divorce
December 13, 2007 By Leave a Comment
I was speaking with Copywriter Meri Harley today about how many business marketers seem to have forgotten the very people who made them big… Their customers. It’s manifest in their website copy that is usually laden with self references (We are the leading, We offer blah blah blah). For example have you ever seen a [...]
Selling on price – Are your customers really price sensitive?
December 12, 2007 By Leave a Comment
“Our customers are price sensitive.” “Our product is a grudge purchase.” I’ve been hearing this quite a bit in one of the industries that we’ve been working with recently. Now, I’m not going to dispute the fact that price always comes into the sales process. However, it consistently seems that the businesses that say this [...]
The Copywriting Formula for Business Websites
December 8, 2007 By Leave a Comment
“We are the leading provider of …” Would you like a dollar for every time you’ve read that on a business website? On many business websites, copywriting like this is common. Do all these companies suffer from self esteem so low that they need to pump up their tyres? I think and hope that there’s a better answer. I [...]
The Copywriting Formula for Business Websites
December 8, 2007 By Leave a Comment
So what is the formula for writing great website copy for your business website? Well, let’s cover the basics. Good copywriting addresses each of the following five questions. 1. Who is the customer? When a prospective customer lands on your web page, they should be saying, “This is for me!” You help them to this conclusion by [...]