It's been several years since images started being blocked in the preview pane of your email client, … [Read more...]
Email Marketing Preview Pane Gallery – The Bad Examples
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Since our recent article on Email Marketing and the Outlook preview pane, I've been collecting both … [Read more...]
Yellow Pages® Online – How can you make platinum ads work?
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Many of our clients use the Yellow Pages® Directory and the Yellow Pages® Online to generate leads … [Read more...]
Web 2.0 Hype Busted by Jakob Nielsen
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Through the haze of excitement about Web 2.0 Jakob Nielsen has articulated what serious web … [Read more...]
Only geeks will laugh at this…
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Okay, this is a little off the conversion rates topic, but it made me laugh. For those who … [Read more...]
Customer to Marketer – I Want a Divorce
I was speaking with Copywriter Meri Harley today about how many business marketers seem to have … [Read more...]
Selling on price – Are your customers really price sensitive?
"Our customers are price sensitive." "Our product is a grudge purchase." I've been hearing this … [Read more...]
Part 1: The Copywriting Formula for Business Websites
"We are the leading provider of ..." Would you like a dollar for every time you've read that on a … [Read more...]
Part 2: The Copywriting Formula for Business Websites
So what is the formula for writing great website copy for your business website? Well, let's … [Read more...]