I was speaking with Copywriter Meri Harley today about how many business marketers seem to have forgotten the very people who made them big… Their customers.
It’s manifest in their website copy that is usually laden with self references (We are the leading, We offer blah blah blah). For example have you ever seen a company with their mission statement on their home page? Who cares right?
All to often, the customer is brushed aside in their communication. It’s a one way street, and it only runs their way.
Coincidentally, Gene Stark from Stark Reality Marketing sent me a cool video about this very thing this afternoon. It’s a online video ad that was made for Microsoft Digital Advertising Solutions by Belgian Geert Desager. Check it out:
[youtube]http://www.youtube.com/watch?v=heSudg-tfIk[/youtube]
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