Comments on: Is Google really the end of the Yellow Pages® Directory? http://www.conversionrate.com.au/2008/01/26/is-google-really-the-end-of-the-yellow-pages-directory/ The key to measuring your web design, copywriting & web marketing Mon, 05 Jul 2010 12:04:32 +0000 hourly 1 http://wordpress.org/?v=3.0 By: david baer http://www.conversionrate.com.au/2008/01/26/is-google-really-the-end-of-the-yellow-pages-directory/comment-page-1/#comment-57 david baer Fri, 18 Dec 2009 06:33:06 +0000 http://www.conversionrate.com.au/175/is-google-really-the-end-of-the-yellow-pages-directory/#comment-57 The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary. onlineuniversalwork The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary.

onlineuniversalwork

]]> By: Justin Hollow http://www.conversionrate.com.au/2008/01/26/is-google-really-the-end-of-the-yellow-pages-directory/comment-page-1/#comment-29 Justin Hollow Mon, 01 Jun 2009 00:51:14 +0000 http://www.conversionrate.com.au/175/is-google-really-the-end-of-the-yellow-pages-directory/#comment-29 This Yellow Pages In The Car is a joke.... surely? pick any scenario, and there is just no merit in using a book as opposed to a) Telstra 1234, b) SatNav, c) Internet on Phone, d) Phoning a friend. Here is the full argument against: http://hollowpointmarketing.blogspot.com/ and the article repeated on my website http://www.hollowpoint.com.au/support_articles_ypinthecar.php An absolutely ridiculous idea... considering the majority of the population uses either SatNav or have a mobile phone, the idea of pulling out a book to find your way is so redundant. Okay, you don't get a full business listing, but seriously, when in doubt, most people will call a friend, or ask 1234 for that information anyway. This Yellow Pages In The Car is a joke…. surely?
pick any scenario, and there is just no merit in using a book as opposed to a) Telstra 1234, b) SatNav, c) Internet on Phone, d) Phoning a friend.

Here is the full argument against:

http://hollowpointmarketing.blogspot.com/ and the article repeated on my website http://www.hollowpoint.com.au/support_articles_ypinthecar.php

An absolutely ridiculous idea… considering the majority of the population uses either SatNav or have a mobile phone, the idea of pulling out a book to find your way is so redundant. Okay, you don’t get a full business listing, but seriously, when in doubt, most people will call a friend, or ask 1234 for that information anyway.

]]> By: Vishal harma http://www.conversionrate.com.au/2008/01/26/is-google-really-the-end-of-the-yellow-pages-directory/comment-page-1/#comment-28 Vishal harma Wed, 09 Jul 2008 01:40:29 +0000 http://www.conversionrate.com.au/175/is-google-really-the-end-of-the-yellow-pages-directory/#comment-28 You might want to read this to get more inisights how this landscape needs a change http://startups.sharmavishal.com/2008/04/sensis-and-australian-search-and.html You might want to read this to get more inisights how this landscape needs a change
http://startups.sharmavishal.com/2008/04/sensis-and-australian-search-and.html

]]> By: Brett Gilbertson http://www.conversionrate.com.au/2008/01/26/is-google-really-the-end-of-the-yellow-pages-directory/comment-page-1/#comment-27 Brett Gilbertson Tue, 29 Jan 2008 04:52:55 +0000 http://www.conversionrate.com.au/175/is-google-really-the-end-of-the-yellow-pages-directory/#comment-27 <p>Hi Charles,</p> <p>Bruce Akhurst, CEO of Sensis recently acknowledged that there had been a decline in print. However, they still seem to be able to grow their revenue as seen here:</p> <p>http://www.about.sensis.com.au/media/pdf/Telstra_Investor_Day_Sensis_Notes.pdf</p> <p>It's interesting to note that the Book still accounts for 70% of the YP revenue. </p> <p>You're definitely right though, the website needs help. Compare the YP's heavy and slow home page with Google's simple, super fast search alone.</p> <p>Bruce, if you're reading this call me ASAP.</p> <p>- Brett</p> Hi Charles,

Bruce Akhurst, CEO of Sensis recently acknowledged that there had been a decline in print. However, they still seem to be able to grow their revenue as seen here:

http://www.about.sensis.com.au/media/pdf/Telstra_Investor_Day_Sensis_Notes.pdf

It’s interesting to note that the Book still accounts for 70% of the YP revenue.

You’re definitely right though, the website needs help. Compare the YP’s heavy and slow home page with Google’s simple, super fast search alone.

Bruce, if you’re reading this call me ASAP.

- Brett

]]> By: Charles Cuninghame http://www.conversionrate.com.au/2008/01/26/is-google-really-the-end-of-the-yellow-pages-directory/comment-page-1/#comment-26 Charles Cuninghame Mon, 28 Jan 2008 10:25:14 +0000 http://www.conversionrate.com.au/175/is-google-really-the-end-of-the-yellow-pages-directory/#comment-26 My problem with the Yellow Pages is that it's usually more efficient to find a number in the book than it is on the website. (Not that I use the book anymore either - it will go straight into the recycling bin - along with the 3 others they delivered to my block of flats.) The online listing are so clogged with premium and out-of-area listings it's hard to find what I'm looking for (ususally someone local). Their alphabetical search is also very dodgy. I've heard that 40% of searches on Google are for local businesses. This has to be hurting YP. For that reason your first suggestion is an excellent one. I know other online directories are using this strategy. Your second suggetion would be a giant leap in the right direction too! My problem with the Yellow Pages is that it’s usually more efficient to find a number in the book than it is on the website. (Not that I use the book anymore either – it will go straight into the recycling bin – along with the 3 others they delivered to my block of flats.) The online listing are so clogged with premium and out-of-area listings it’s hard to find what I’m looking for (ususally someone local). Their alphabetical search is also very dodgy.
I’ve heard that 40% of searches on Google are for local businesses. This has to be hurting YP. For that reason your first suggestion is an excellent one. I know other online directories are using this strategy. Your second suggetion would be a giant leap in the right direction too!

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