One of the simplest metrics that you can use to benchmark your eCommerce website is the dollar value of a visit. Often this metric is called “Revenue Per Visit,” but I just find that it feels better if you put the $ sign in front of it. It’s an emotional thing. If your currency is not [...]
How to measure your eCommerce Website
February 19, 2008 By Leave a Comment
With all of the information that is available from measuring websites with tools like Google Analytics, it’s easy to get distracted. A typical eCommerce website has it’s own unique set of KPI’s (Key Performance Indicators) and conversion rates. These conversion rates will tell you where you can gain quick and profitable improvements from your eCommerce website. So start [...]
Truck signage is a traffic oppportunity
February 19, 2008 By Leave a Comment
Sure, truck signage is an great opportunity to engage your audience on the road, but what about creating traffic to your website? A recent study* on radio advertising showed that 80% of listeners who heard a relevant radio ad with a web address mentioned in it went on to visit the website. We postulate that [...]