Bizreport published findings from a Q Interactive / Marketing Sherpa report today that show that the general public view of what spam is poles apart from the accepted technical definition of spam. Apparently email users tend to mark anything that they don’t want to receive any more as spam, however the strict technical definition of [...]
Is a picture really worth a thousand words?
March 25, 2008 By Leave a Comment
We all know that a picture can be worth a thousand words, but it’s not always the case. Words are the most fundamental blocks of our communication. To prove this Jeff Sexton at Future Now asked, “What happens when you take the words away?” Jeff used the website www.netdisaster.com to suck out all of the [...]
How can Australian businesses beat a recession?
March 25, 2008 By Leave a Comment
Here in Australia, some economists have been spinning the yarn that our economy is “decoupled” from the US economy. They would have you think that your business will not be affected by the US recession. However Morgan Stanley economist Gerard Minack set the record straight last week on ABC’s Lateline program. Gerard broke the bad [...]
The 7 Keys of High Conversion Lead Generation Websites – Part 1
March 24, 2008 By 4 Comments
Why do some websites generate leads better than others? Having developed a number of lead generation websites that convert over 20% of visits into enquiries, we know that asking this question is a big step in the right direction. In several years of striving to improve lead generation website conversion rates we’ve come up with [...]
Piano Removalist Blasts Off With Huge Conversion Rates
March 10, 2008 By Leave a Comment
Piano Removalists – Network Piano Carriers – entered the online removals world late last year with their first website. To their great credit, this highly professional piano removals company systematically measures the outcome of everything – especially their marketing activity. Google rankings can be hard to achieve if you’ve never had a website before. Many [...]