Piano Removalists – Network Piano Carriers – entered the online removals world late last year with their first website. To their great credit, this highly professional piano removals company systematically measures the outcome of everything – especially their marketing activity.
Google rankings can be hard to achieve if you’ve never had a website before. Many companies can expect to wait over six months before seeing their site show up in important searches. Yet the Network Piano Carriers website hit the ground running with strong Google rankings and the highest lead generation conversion rate that we’ve seen yet.
In addition to strong Google rankings, Network Piano Carriers are using other marketing to drive traffic to their website including:
- Yellow Pages® Directory
- Yellow Pages® Online
- Good Truck Signage
- Strong Referral Marketing
In only three months, Network Pianos achieved a staggering 31.5% lead generation conversion rate.
Visit to Lead Conversion Rate = 31.5%
Bear in mind that Network Piano Carriers only service Brisbane and Melbourne, but Google rankings bring website traffic from everywhere. With that in mind, 30% of people visiting the site came from Markets that Network Piano Carriers do not service. The adjusted lead conversion rate is over 40%.
So what makes a lead generation website work so well? Stay tuned… We will be examining what makes a high performance lead generation website in our next post.
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