If I had a dollar for every time I’ve heard this: “I can’t find our website in Google.” The real question usually is, “what did you search for?”
Waiting for your new website to show up in Google can be painful. You can avoid disappointment by setting your expectations right in the first place. Don’t expect to show up under every Google search you can think of in the first month.
Local SEO Guru Jim Stewart posted the following video that explains that with Google results it’s better to target the low hanging fruit than to try and harvest the whole tree in one go.
[youtube]http://au.youtube.com/watch?v=70jEK9a95Vs[/youtube]
It is much more effective to pick off good keywords and get them to number one in Google than to go with a shotgun approach.
Ultimately, the Google rankings that you put your effort into should be determined by the keywords that are converting visits into enquiries most efficiently. Those keywords might not be what you think they are.
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