Is shipping a mystery on your online shopping website? Lack of clarity around shipping is one of the biggest conversion killers in eCommerce. Fortunately there are some simple conversion techniques that you can use to stem the flow of lost orders caused by shipping mystery. Let’s start with the basics: Detail your shipping policy Link [...]
Has Word 2007 Mashed Up Your Email Marketing?
May 13, 2008 By
Have you noticed that your Email Marketing piece looks real funny in Outlook 2007? That’s probably because Outlook 2007 now uses Microsoft Word to digest a HTML email. Previous versions of Microsoft Outlook used Internet Explorer to display HTML emails. For email marketers that means that a number of significant HTML features are gone. In Outlook [...]
41.82% Conversion Rate for Piano Removalists
May 8, 2008 By Leave a Comment
We’re happy to say that we’ve set a new conversion rate record for our lead generation websites – 41.82%. That means that for every 100 people that visit this page, at least 41 of them will complete and submit this form. Why is this page converting so well? Here’s a couple of reasons: It’s a [...]