Google Website Optimizer is an awesome tool that allows you to test different versions of your web pages to see which ones work better. Here’s what the Google Website Optimizer home page says about it: Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI [...]
Is there such a thing as bad advertising?
June 16, 2008 By 1 Comment
If you’re involved in marketing, then you’ll probably have heard about the ABC’s show about advertising, The Gruen Transfer. Last week, comedian and host Will Anderson asked the panel to talk about advertising that backfired on them. According to Russel Howcroft, MD of Ad Agency George Patterson’s Y&R, All advertising works, it’s just a matter [...]
Retention Myth: People remember 50% of what they see and hear and only 10% of what they read.
June 16, 2008 By 1 Comment
I received an email this morning that made the startling claim that “People remember 50% of what they see and hear and only 10% of what they read.” Interestingly I read this quote (and for that matter, saw it too) in an email about online video. I’m sure that you have read, seen and heard [...]
Real Testimonials – Not Blind Faith
June 4, 2008 By
Do people believe that the testimonials on your website are real? We often hear people express the view that testimonials on websites are contrived or made up. Sometimes with good reason. Let me make one thing clear: Made up testimonials do not belong in professional web marketing. In this “Web 2.0″ world of fast customer [...]