Google Website Optimizer is an awesome tool that allows you to test different versions of your web … [Read more...]
Is there such a thing as bad advertising?
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If you're involved in marketing, then you'll probably have heard about the ABC's show about … [Read more...]
Retention Myth: People remember 50% of what they see and hear and only 10% of what they read.
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I received an email this morning that made the startling claim that "People remember 50% of what … [Read more...]
Real Testimonials – Not Blind Faith
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Do people believe that the testimonials on your website are real? We often hear people express the … [Read more...]