If you’re involved in marketing, then you’ll probably have heard about the ABC’s show about advertising, The Gruen Transfer. Last week, comedian and host Will Anderson asked the panel to talk about advertising that backfired on them.
According to Russel Howcroft, MD of Ad Agency George Patterson’s Y&R,
All advertising works, it’s just a matter of how much.
For many businesses marketing is one of the biggest expenses, and you don’t need to work for an ad agency to know that there is big money changing hands for good advertising… and bad advertising.
Maybe Russel Howcroft’s statement that all advertising works is true in an advertising agency sort of a way… but maybe not for long.
Marketing on the Internet has introduced many businesses to the concept that you can draw a direct line from good marketing to increased sales. It has introduced an unprecedented standard of tools, data and accountability.
Now, Google Analytics has launched a tool in the US that allows marketers to see what impact their TV ads have on their website traffic.
It may not be expected in advertising agencies, but In our opinion advertising has failed if it doesn’t generate a return on investment. Looks like Google Analytics is about to shake up the ad world.
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About Mark Standeven
[...] a recent post he shares a frighteningly amusing and instructive video from an Australian TV show that is [...]