Comments on: Retention Myth: People remember 50% of what they see and hear and only 10% of what they read. http://www.conversionrate.com.au/2008/06/16/retention-myth-people-remember-50-of-what-they-see-and-hear-and-only-10-of-what-they-read/ The key to measuring your web design, copywriting & web marketing Wed, 12 Jan 2011 23:52:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Richard Smallwood http://www.conversionrate.com.au/2008/06/16/retention-myth-people-remember-50-of-what-they-see-and-hear-and-only-10-of-what-they-read/comment-page-1/#comment-819 Richard Smallwood Wed, 12 Jan 2011 23:52:28 +0000 http://www.conversionrate.com.au/?p=220#comment-819 Thanks for pointing out that these stats are baseless. I always wondered about that. Anyone researching this area (for marketing or other purposes) should check this out: Ebbinghaus Forgetting Curve http://en.wikipedia.org/wiki/Forgetting_curve Thanks for pointing out that these stats are baseless. I always wondered about that.

Anyone researching this area (for marketing or other purposes) should check this out:

Ebbinghaus Forgetting Curve

http://en.wikipedia.org/wiki/Forgetting_curve

]]> By: Rob Schultz http://www.conversionrate.com.au/2008/06/16/retention-myth-people-remember-50-of-what-they-see-and-hear-and-only-10-of-what-they-read/comment-page-1/#comment-42 Rob Schultz Mon, 13 Jul 2009 03:06:40 +0000 http://www.conversionrate.com.au/?p=220#comment-42 You presented a good example of critical reading. Nice work. I think the original figure that has been manipulated in the pyramid above was Edgar Dale's Cone of Experience (1946). As I understand it the percentage numbers were arbitrarily added by a trainer from Mobil Oil Co in 1967. Cone was presenting a general concept in using visual aids and warned against looking at his model too literally, and didn't use any numbers to describe the levels. You presented a good example of critical reading. Nice work.
I think the original figure that has been manipulated in the pyramid above was Edgar Dale’s Cone of Experience (1946). As I understand it the percentage numbers were arbitrarily added by a trainer from Mobil Oil Co in 1967. Cone was presenting a general concept in using visual aids and warned against looking at his model too literally, and didn’t use any numbers to describe the levels.

]]>