Google Website Optimizer is an awesome tool that allows you to test different versions of your web pages to see which ones work better.
Here’s what the Google Website Optimizer home page says about it:
Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.
We’ve been using Google Website Optimizer in our Conversion Rate Optimisation program to find out what customers really want from websites.
Over time, we’ve come to understand this: Whether you use Google Website Optimizer to run a split test or a multivariate test, the results that you are going to get are only as good as your ideas.
Testing the colours of call to action buttons will only get you so far… You need to delve deeper to make this tool work for you. So where do you find the best ideas to test?
- Know your customers – Spend time talking with them and understanding them.
- Know your bottom line conversion stats – Visits, Enquiries and Sales or Visits for lead generation, Carts and Sales for e-commerce websites.
- Delve into your web analytics to find problem areas and opportunities for improvement.
- Know the outcomes that you would like to improve. Is it more sign-ups, downloads, lead contact forms, shopping carts, orders or sales?
- Get the help of experienced testers.
Google Website Optimizer is a key tool that can help you to keep your conversion rates heading north. Of course, here in Australia, we would prefer to call it Google Website Optimiser. Perhaps that’s something that Google could test to see if it helps.
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