The key to measuring your web design, copywriting & web marketing
Another example of a company that has made the mind shift from advertising to content marketing is Melbourne based Blockout Blinds. They will show you that creating great content is easy, and as the book title indicates it also gets you customers! It just takes time and effort. Don’t be fooled though, great content rarely [...]
Following on from our post about the new book Get Content, Get Customers we wanted to show you some examples of customers who have made the mind shift from advertising to content marketing. A great example of a new content marketer is Ace Mobile Mechanics. Ace are a Victorian company offering auto electrical services, car servicing [...]
In May this year McGraw Hill published the new book from Content Marketing Gurus Newt Barrett (Content Marketing Today) and Joe Pullizzi (Junta 42) – Get Content, Get Customers. Content Marketing is something the we have been very passionate about for a long time now. With our years of experience in building, analysing and marketing [...]
In lead generation, data really puts things in perspective. In 2008 we found a trend with one of our customers that looked like this: Web Leads up 75% Sales from web leads up 29% These numbers are going up, so what is the problem? The figures showed that the lead-to-sale conversion rate had dropped dramatically. [...]
Kogan Technologies launched a cheeky PR campaign this week aiming to win their share of the Australian Government’s $40 billion economic stimulus package. The Kevin37 campaign is named after the Australian Prime Minister, Kevin Rudd and Kogan’s 37” LCD TV. Let’s just say that the PR campaign was clever and effective! It has given this [...]