Economic stimulus for your website – Kevin 37
Kogan Technologies launched a cheeky PR campaign this week aiming to win their share of the Australian Government’s $40 billion economic stimulus package.
The Kevin37 campaign is named after the Australian Prime Minister, Kevin Rudd and Kogan’s 37” LCD TV.
Let’s just say that the PR campaign was clever and effective! It has given this relatively unknown company a lot of publicity. The campaign has had coverage on TV, radio and in print.
Here is just a tiny snapshot of the types of articles that have appeared online:
However, you can’t walk into a Harvey Norman or JB Hi-Fi to buy a Kogan TV. Kogan is an entirely online seller, so how is Kogan planning to capitalise on this brilliant PR campaign?
While there is always room for improvement in ecommerce, we really like what Kogan have done. To make sure that PR turns into sales, Kogan have ensured that this campaign is easily referenced from their website. Here are just some of the conversion rate initiatives that they have taken:
- The Kevin37 campaign gets a spot on the home page amongst the 4 screen rotating banner at the top.
- Kevin37 is also featured in the news section of the home page. Unfortunately it is below the fold on 1024×768 screens, so a number of people miss it. But hey, it is there, and that is a good start.
- Kevin37 is at the top of their products list (click the shop link on the top menu).
- The Kevin37 campaign also gets a blog entry.
Importantly, Kogan has launched a Google Adwords campaign targeting searches related to Kevin37. It’s amazing how many people run marketing campaigns without ensuring that their website shows up in Google results for the key phrases that they use in their ads.
Kogan have a simple clean website with lots of good content. At the very least, they have generated lots of exposure for their brand and products. We’re sure that Kogan’s website has enough of the right elements to ensure that they will sell lots of Kevin37’s from this campaign.
Author: Brett Gilbertson
From the Author: If you run an ecommerce website then you might wonder, “How do I know if I’m getting as many orders as I could be?” The answer to that question is in your website’s conversion rates.
We know that to achieve high conversion rates and sales from your ecommerce website you need an ecommerce platform that is designed to maximise your conversion rates. That’s why we created eComMetrix®.
Contact us on 03 9012 6600 to find out how you could boost the conversion rates of your eCommerce website.
