Conversion Rate Web Marketing Blog 

Following on from our post about the new book Get Content, Get Customers we wanted to show you some examples of customers who have made the mind shift from advertising to content marketing.

A great example of a new content marketer is Ace Mobile Mechanics.

Ace are a Victorian company offering auto electrical services, car servicing and car repairs. This year, they have focused on creating new, useful content for their website such as this page on “Starter Motors” or this one on “Voltage Regulators.”

Now those pages probably don’t mean much to you right now, but if your starter motor is playing up or your voltage regulator is on the blink, that information will help.

Putting content like this together not only provides information, it helps customers to find that information. Google’s webmaster resources tell us time and time again to focus on content for search engine rankings rather than techniques, and it does pay off. For Ace, it has paid off with a 21.2% increase in traffic so far this year, and that is continuing to grow.

Ace however are not prepared to just settle with that… They have taken content marketing even further by participating in a new blog website designed to help customers solve their own mechanical and car service problems – Car Service Tips

Ace Mobile Mechanics regularly contribute to the Car Service Tips site with posts such as:

• How to jump start your car
• How to check your brake fluid
• How to maintain your car’s battery

Creating content that is useful to your customers and prospects doesn’t have to be complicated, but it will require concerted effort from within your company.

“Effectively dealing with the infinite choices consumers have on the web involves a mind shift from old marketing where commercial messages are thrust on people. The messages that work best on the web are those that consumers choose. There’s a huge benefit to making this mind shift—it then becomes easy to create the kind of content that your customers are looking for.” – Brett Gilbertson from Get Content, Get Customers

When you change the way you think from Advertising to Content Marketing your marketing costs diminish, your conversion rates will go through the roof and you end up with better, more qualified customers who are easier to deal with.

In May this year McGraw Hill published the new book from Content Marketing Gurus Newt Barrett (Content Marketing Today) and Joe Pullizzi (Junta 42) – Get Content, Get Customers.

Content Marketing is something the we have been very passionate about for a long time now. With our years of experience in building, analysing and marketing websites, we find that very few web designers, developers and consultants are focused on content.

They spend too much time getting the look right and focusing on content management and Google rankings. Too little on content.

We are very grateful to Joe and Newt for writing Chapter 13 of their book about us and our customers. Chapter 13 starts out as follows:

“Content Marketing Pays Off on the Bottom Line in Australia

How Bitemark teaches small and medium sized businesses to reinvent their online presence to deliver dramatic increases in sales, leads, and profits.”

So why does content marketing does pay off for our customers?

Well to us, content marketing means using your website and email marketing campaigns to make customers comfortable enough to take the next step. The next step might be a contact or an online sale.

To make them comfortable enough you will need to use the right combination of information such as descriptions, details, features, locations, photos, specifications, prices, use cases and most importantly benefits, both emotional and logical. That’s what content is…

More and more, website tools and techniques are becoming throw away commodities. Content on the other hand is an asset that you can create, that will keep on giving back for years.

So do your website a favour a get a copy of  Get Content, Get Customers Here!

We’re going to look at a few example of Content Marketing Strategies from some of our customers in upcoming blogs.