In May this year McGraw Hill published the new book from Content Marketing Gurus Newt Barrett (Content Marketing Today) and Joe Pullizzi (Junta 42) – Get Content, Get Customers.
Content Marketing is something the we have been very passionate about for a long time now. With our years of experience in building, analysing and marketing websites, we find that very few web designers, developers and consultants are focused on content.
They spend too much time getting the look right and focusing on content management and Google rankings. Too little on content.
We are very grateful to Joe and Newt for writing Chapter 13 of their book about us and our customers. Chapter 13 starts out as follows:
“Content Marketing Pays Off on the Bottom Line in Australia
How Bitemark teaches small and medium sized businesses to reinvent their online presence to deliver dramatic increases in sales, leads, and profits.”
So why does content marketing does pay off for our customers?
Well to us, content marketing means using your website and email marketing campaigns to make customers comfortable enough to take the next step. The next step might be a contact or an online sale.
To make them comfortable enough you will need to use the right combination of information such as descriptions, details, features, locations, photos, specifications, prices, use cases and most importantly benefits, both emotional and logical. That’s what content is…
More and more, website tools and techniques are becoming throw away commodities. Content on the other hand is an asset that you can create, that will keep on giving back for years.
So do your website a favour a get a copy of Get Content, Get Customers Here!
We’re going to look at a few example of Content Marketing Strategies from some of our customers in upcoming blogs.
