Following on from our post about the new book Get Content, Get Customers we wanted to show you some examples of customers who have made the mind shift from advertising to content marketing.
A great example of a new content marketer is Ace Mobile Mechanics.
Ace are a Victorian company offering auto electrical services, car servicing and car repairs. This year, they have focused on creating new, useful content for their website such as this page on “Starter Motors” or this one on “Voltage Regulators.”
Now those pages probably don’t mean much to you right now, but if your starter motor is playing up or your voltage regulator is on the blink, that information will help.
Putting content like this together not only provides information, it helps customers to find that information. Google’s webmaster resources tell us time and time again to focus on content for search engine rankings rather than techniques, and it does pay off. For Ace, it has paid off with a 21.2% increase in traffic so far this year, and that is continuing to grow.
Ace however are not prepared to just settle with that… They have taken content marketing even further by participating in a new blog website designed to help customers solve their own mechanical and car service problems – Car Service Tips
Ace Mobile Mechanics regularly contribute to the Car Service Tips site with posts such as:
Creating content that is useful to your customers and prospects doesn’t have to be complicated, but it will require concerted effort from within your company.
“Effectively dealing with the infinite choices consumers have on the web involves a mind shift from old marketing where commercial messages are thrust on people. The messages that work best on the web are those that consumers choose. There’s a huge benefit to making this mind shift—it then becomes easy to create the kind of content that your customers are looking for.” – Brett Gilbertson from Get Content, Get Customers
When you change the way you think from Advertising to Content Marketing your marketing costs diminish, your conversion rates will go through the roof and you end up with better, more qualified customers who are easier to deal with.
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