Conversion Rate Web Marketing Blog 

Another example of a company that has made the mind shift from advertising to content marketing is Melbourne based Blockout Blinds. They will show you that creating great content is easy, and as the book title indicates it also gets you customers! It just takes time and effort.

Don’t be fooled though, great content rarely comes in the form of super-slick marketing agency style advertising. It’s much simpler than that… and it’s far more effective too.

Take this following video as an example. Blockout Blinds found that through mis-adventure customers often managed to derail the chain on their roller blinds. It’s any easy thing to fix, so they created the following video demonstration and an accompanying blog entry:

Roller Blinds: How to fix a broken chain

There are several benefits to creating and publishing your own content like this video:

• Customer service – Don’t underestimate how valuable content like this is to your clients
• Brand exposure – This simple video has been seen nearly 1000 times to date, but some of our customers home made videos have been seen 10’s of thousands of times within months of publishing
• Human contact – Before your customers pick up the phone and call, they will feel like they have already met you. Videos like this associate real people and faces with your company
• Establish your expertise – A simple piece of content like this one can help your customers to understand your hands on expertise in a way that advertising just can’t.

Creating this video took about 4 hours of work. The rewards of creating it will be reaped for years to come.

If you are marketing your business on the web, you need to read this book: Get Content, Get Customers.

The result of adopting content marketing for Blockout Blinds has been massive growth in website leads and most importantly sales. Bear in mind that Blockout Blinds did not have a website before 2008. Now their website is their biggest source of leads by far.

This entry was posted on Monday, November 30th, 2009 at 5:01 am and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.