Search Engine Visibility Software Review
Sunday, January 31st, 2010Software Review: Advanced Web Ranking
If you’re anything like me you spend hours looking at Google to see where your website is ranked. Maybe you tune in every week to see that you’re still number one or maybe you are struggling your way up to the top. Either way, as exciting as it is, it’s a major time drain!
By the time you manually type in each of your keywords and key phrases into each of the search engines and then scroll through the pages until you find where you rank you’ve wasted hours…
We all know that getting found in search engines is a critical component of the success or failure of your website. But, keeping track of where you rank can be a very tedious job indeed, especially if you are tracking multiple keywords and key phrases.
Some of our customers got smart about this and set up a spread sheet that keeps track of where they rank each time they check. They put the raw data in and the spread sheet presents it into graphs for an easier to read presentation.
Again, tracking rankings manually requires you to invest many, many hours each month and what we find is that it often falls by the wayside. To identify trends, it really needs to be done on a regular basis.
A Solution to Tracking Your Search Engine Visibility
Hopefully we have helped you see that manually tracking your website ranking is not a sustainable answer and it is unlikely that you are able to track in detail all of the different tasks required to get a good grasp on your ranking success or failures. So the question should be is there a solution?
Happily we can say there is. After trialling quite a number of software programs over the years we stumbled across a software program that we’ve been trialling. It does everything we need to track search engine ranking and it also includes a keyword research tool.
The program is called Advanced Website Ranking and has been developed by Caphyon. They also have link manager program that tracks your websites link popularity called Advanced Link Manager.
Below we’ve outlined the key features of the programs:
Advanced Web Ranking Overview
Target Keywords
- Keyword Research
- Keyword Analyser
Promote Your Site
- Search Engine Submission
- Find Link Partners
Analyse Your Site
- Check Ranking
- Link Popularity Analyser
Keyword Research
So what keywords should you target, what are your future clients searching for? Keyword research is the first job in Search Engine Optimisation you should be conducting. The end goal is to have your website ranking on the first page of Google for the keyword you are targeting.
Keyword Analyser
You need to be able to identify what your prospects are typing into the search engines to find your competitors. Things like keyword density, the prominence of the keywords, occurance of the keywords in the page. These are all important factors to know what you need to do to improve your website.
Search Engine Submission
A great strategy to increase the traffic to your website is to submit your website all of the important search engines. This allows the search engines to be notified of your website presence and for your website to be indexed. This will make it easier and faster for the spiders to find your site.
Check Ranking
You know you should be checking where your keywords are ranking, you know you should be doing this regularly even on a daily basis. If you’re not tracking the results of your rankings then you can’t expect to run a successful website.
Advance Web Ranking Program Features
| If you own a website | If you are in the SEO Business |
| Keyword Research Tool Search Engine Friendly 1000+ Search Engines Import Keyword Keyword Suggestions Keyword Builder Wordtracker Interactive Reports Rank Evolution Charts Extended Current Rank Favourite Search Engines Intelligent Update Search Engine Filters Competing Sites Page Markers Request New Search Engines Backup Search Engine Submission Local Search Google AJAX API |
Google Preview Tool Multiple Proxy Automatic Search Engine Updates Printable Reports Personalised Reports Email Reports Export Reports Upload by FTP Multiple Updates Project Management User Profiles Triggers Custom Filters Export Rank Data Google Page Rank Proxy per Project Scheduled Backups Address Book Scheduled Updates Multiple API Keys |
Advanced Link Manager Overview
Analyse Your Websites Link Popularity
- Link Popularity Analyser
- Keep Track of Your Links
Find Link Partners
- Discover Potential Partners
- Find Information About Your Link Partners
Link Popularity Analyser
Following on from the section above on finding link partners, it’s great to know who is linking back to your site, what keywords they are using even track their evolution in time.
Keep Track of Your Links
How many inbound links to you have to your website? Knowing how many and who is linking to you should be part of your strategy, especially if you are paying for inbound links.
Discover Potential Partners
Generating inbound links from an external website back to your own website is another great strategy to increase the visitors to your site. Finding potential link partners is the challenge.
Find Valuable Information for Your Link Partners
The issue with link partners is finding good ones. Knowing valuable information such as the domain age or page rank is critical in deciding who to approach or keep as a link partner.
Advance Link Manager Program Features
| If you own a website | If you are in the SEO Business |
| Analyse Domain Quality Website Crawler Webpage Analyser Search Engine Friendly Import Referrers Interactive reports Email Composer Find Link Partners Import Domain Pages Client Email Link Pages Google and Yahoo API Manage Status Information Backup Update Progress Google Page Rank Multiple Report Generation Multiple API Keys |
Google Maps Webpages Importer Email Reports Scheduled Updates Reciprocal Linking Printable Reports Personalised Reports User Profiles Upload By FTP Multiple Updates Project Management Triggers Proxy Per Project Schedule Report Generation Export Results Address Book Multiple Proxy Scheduled Backups |
Summary
Without a tool like Advanced Web Ranking Software the task of tracking your websites search engine visibility is like pulling teeth. Do yourself a favour and your websites success and invest in a software package that will save you lots of time and help you make money.
Final Word
Search Engine Optimisation is only part of the equation to running a successful website, you also need to work on optimising your site for converting those visitors into a lead.
No matter how many visitors you get to your site, if they’re not converting to a lead then all your Search Engine Optimisation work will be wasted.
