One of the best ways to grow your email marketing list is via an optin or subscriber form via your website. As your list (and your relationship with that list) grows, it also becomes one of the most valuable assets you have.
So what’s the best way to convert visitors on your website into subscribers on your list?
No matter what your product or service is, you’ll find that all of your list building efforts require these three items.
1. Get your visitors attention (without interrupting them)
2. Make a big, bold promise
3. Give them a call to action
From the first optin form on a website until today, there have been hundreds of different methods used to get visitor’s attention. The most subtle are tucked safely away in a corner or sidebar and hardly noticed. The most extreme interrupt the visitor and force them to optin or close their browser.
Research (and lots of testing) have shown that methods which get attention, but don’t interrupt the user, are the most successful. Even more successful is giving visitors multiple opportunities across your site to view the optin message.
The key is to get attention, without interrupting them!
Once you have their attention you want to make a big, bold promise. That may come in the form of a report, video or other content that is well matched to a problem that your visitor wants to solve. I really want to emphasise that your promise needs to be a fit with your typical visitor.
Finally, ASK them to optin in order to receive the promised content, it’s really that simple. Don’t be coy or tricky, just ask for the sign up and give them a very obvious way to comply (like a button that says “JOIN NOW”).
I recently stumbled across a fantastic tool that accomplishes all of the above and I must say is very non obtrusive in the way it grabs attention without interrupting. It’s called optincrusher built by Daniel Watrous.
For a limited time you can download a free version of optincrusher for your website. There are also some great video tutorials and other details about how you can download it here: http://www.danielwatrous.com/optin-footer-plugin
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