Advanced Web Ranking Review
What do you use to monitor your rankings in the search engines? We have been using AWR seo software (AWR) and we use it on a daily basis to track our clients and also our own keyword rankings.
The program is really easy for all or our team to use which is a key factor to using any software long term.
So what exactly does Advanced Web Ranking do?
To give a bit of a background, AWR is an excellent web ranking software created by Caphyon Ltd. who specialise in creating tools for efficient Search Engine Optimisation (SEO). The software is used and recommended by many SEO professionals.
AWR’s Best Features
- Integrated link building and management elements
- Competitor keyword analysis
- Keyword research and analysis
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Performance reports including automated reporting (we love this feature)
Effectively Manage Your Link Building Campaign
Link building is paramount to any SEO campaign. Relevant link backs are an important consideration if you want your websites to have good search traffic volume. Keep in mind that the more relevant sites that link to yours will be seen as higher value by the search engines and will help improve your overall rankings.
Over the last 12 months we have also trialled a couple of other tools however they just didn’t stack up to AWR.
AWR not only helps us determine who links to our site, but also helps us spy on the keywords of our clients competitors. If you want to start exploring the link networks of your competitors, going to AWR’s graphic reports is a great feature.
Competition Benchmarking
Using AWR’s Competitor Analysis Feature, we can analyse the website of competitors, their present rankings, and the keywords they are using.
Comparing your website to that of your competitors’ and understanding the SEO strategies they employ will help you develop strategies to out rank them.
Keyword Research and Analysis
AWR’s keyword research tool integrates with other top keyword analysis tools such as Wordtracker, Google Keyword Tool, and Yahoo! Search Marketing. The said tools will be able to give you a full picture regarding the real statistics of searches performed for a certain keyword.
Indeed, this feature is also important since it not only offers keyword suggestions, but also keyword density analysis, unlimited URLs, unlimited keywords, Google AdWords features and local search tags.
Thorough Performance Reporting
AWR’s Performance Reporting feature gives its users a graphic representation of a website’s link popularity so one can see how effective their SEO efforts are. AWR’s graphs and charts can be used to visually inspect rankings shifts for your chosen keywords.
AWR reports important site metrics using charts and graphs. Included in its performance reporting feature are performance trends, index checker, report expert, alert reporting, as well as automated reporting.
Summary of ALM
AWR has impressed and is continuously impressing us. Aside from their outstanding features, which other web ranking softwares do not have, it is the AWR’s sincere aftersales support that truly impressed us. The Caphyon team responded quickly and completely to some of our previous questions regarding their product clearly demonstrating that they take pride in the performance and usefulness of their SEO product.
Advanced Link Manager Review
Aside from AWR, Caphyon Team is also proud of another SEO tool for link building they have created–the Advanced Link Manager (ALM).
Essentially, ALM can act as your hub for all things related to link building. You can even consider it as your link manager. No less powerful than AWR, you can build links and create relationships with other websites using ALM.
ALM’s Best Features
- Backlinks evolution
- Link Text
- Competitor Analysis
- Finding Link Partners
- Contact Information
Backlinks Evolution
Do you want to see how your link building efforts have paid off over the last six months or study how your link popularity has grown? Backlinks Evolution will show you the amount of backlinks your site has mapped over time. Depending on your preference, you can opt to view the links of your entire site or just a single page. You can even graph several pages at once and compare. With ALM you will also notice that the links are categorised into several groups such as Important Links, Paid Links, Blog Links, and so on.
Link Text
With this feature, you will be able to view how many links you have for each keyword or anchor text. This feature is helpful if you want to know which keywords need your attention in the future. Also, by choosing a certain keyword you can see all the websites linking to your site with that anchor text.
Competitor Analysis
In addition to Backlinks Evolution and Link Text,, another valuable feature of ALM is its ability to analyse your competitors’ sites and determine the SEO strategies your competitors are employing. ALM can gather the necessary data needed so you can work out how to out rank your competitors.
Finding Link Partners
One of ALM’s main purpose is to help you find links partners to which you can build a relationship with. With ALM’s Find Link Partner wizard, you can find sites to link from according to your chosen keywords. From the several results ALM can turn in, you can quickly filter them by Page Rank (PR), outbound links, and so on.
Contact Information
For each site that ALM gathers, you can quickly get the contact information of the webmaster. The only task left for you to do is email webmasters and start building a link relationship. ALM also tracks your emails and where you are when it comes to attaining a link so there’s really no need to worry as ALM can get the job done for you.
In Closing
Both AWR and ALM are fantastic software packages that our company uses on a daily basis. We have tested other similar software but nothing comes close to the functionality, features and most importantly the ease of use that both AWR and ALM provide.
About Mark Standeven