Social media is an amazing tool that enables businesses and marketing teams to interact with prospects, assist customers, and promote their services. If you use your social media profiles correctly and if you have valuable content, expect that prospects will be more than willing to bite what you have to offer and provide their contact information thus demonstrating the concept of effective use of social media for lead generation.
To ensure your business is using social media appropriately for lead generation efforts, check out the list below to make sure you are not making any of the rookie mistakes that can be detrimental to your business.
Not Being Where Your Prospects Are
Don’t just maintain presence on any social media network. You have to be where your target customers are. If you are posting great content on Twitter but your target market isn’t there then it’s a complete exercise of futility. Before you choose any social media network, it is important that you first research which social media sites your target market frequent and from there share your content and promotions.
Don’t just put content about your product. People do not like when it you promote your products and services too much. What you want to do is write informative content and focus on tips and tricks that can help solve the problems of your customers. You may also want to write persona-based content and target different marketing personas. By doing so, your prospects will be more likely to engage with your brand and therefore more likely to complete your lead-capture form.
Not Using Calls to Action or Sharing Targeted Links to Landing Pages
Remember that the most effective use of social media for lead generation efforts happens when people share links to your content, blog, and promotions. Keep in mind to always have a clear CTA and link to a targeted landing page where your visitors can register. It would even be better if you can designate specific to different platforms. For example, you may want to create a different offer for your Twitter followers and another different one for your Facebook fans.
How do you use social media for lead generation?