Conversion Rate Web Marketing Blog 

You may have heard that eBay recently announced its intention to force buyers and sellers to use PayPal on its monopoly online auction site. eBay currently allows users to use other payment methods such as direct bank deposit.

According to iTWire eBay has asked the ACCC to excuse it from the trade practices act over the move.

eBay excuses its actions by arguing that users of PayPal are 4 times less likely to open a dispute about an item. It is understandable that eBay would want advise its customers of those statistics and make recommendations about the best ways to trade.

However, forcing you to risk your money with PayPal is another question altogether.

Remember that PayPal is not a bank.

Unlike the money that you deposit at a real bank, the money in your PayPal account is at far more risk. Moreover PayPal doesn’t behave anything like a bank, and according to many reports intelligible communication with PayPal is practically impossible.

We hope that the ACCC acts to force eBay to abandon this move that is sure to disrupt the bulk of Australia’s retail eCommerce activity.

From the author: If you run an eCommerce website then you might wonder, “How do I know if I’m getting as many orders as I could be through my website?” The answer to that question is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your eCommerce website you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too ;-)!

Contact us on 03 9012 6600 to find out how you could boost the conversion rates of your eCommerce website.

This entry was posted on Sunday, April 20th, 2008 at 2:18 pm and is filed under eCommerce websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.