Conversion Rate Web Marketing Blog 

The thing that has always impressed me most about Fort Knox Self Storage is how well they approach marketing. From our first meeting it was clear that they had a very accurate picture of how effective every part of their marketing was.

Because of this, Fort Knox Self Storage has been one of our greatest success stories. Yellow Pages® is a significant source of business for Fort Knox, and we’ve been able to help them to really capitalise on this by:

• Making their Yellow Pages® ad work 24/7 by having an effective website
• Creating a new lead stream through search engine optimisation and pay per click marketing.

They are found in Google under Self Storage, Storage, Self Storage Melbourne and over 1000 other search terms every month. 

Some of the conversion rates that we are currently experiencing are: 

Visits to contact form = 4-5% Conversion rate (Does not include direct phone calls from the website)
Leads to Sales = 40% Sales conversion

Fort Knox Self Storage is a great Australian family-owned business and some of the best people that we’ve ever had the privilege of working with. I can wholeheartedly say that if you’re ever in the market for a self storage unit, then head straight down to your local Fort Knox Self Storage.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.

This entry was posted on Friday, July 6th, 2007 at 12:50 am and is filed under Our clients. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.