Case Study: Australian Migration Resource - Why website traffic does not equal website sales…
Relocations Made Easy is an online information resource for overseas people migrating to Australian cities like Melbourne, Sydney, Brisbane and Perth. Shani Alexander has been developing this information resource over the last 3 years.
Whilst she has developed a very successful business selling to corporate clients and referrals, her website just wasn’t working. And it wasn’t through lack of trying.
After working with a web developer and search engine optimisation company, Relocations Made Easy was getting plenty of traffic. In fact, they were getting up to 10,000 visits per month. For all those visits, there were no sales.
Challenge:
To convert website visitors into sales.
Repsonse:
Bitemark implemented a web marketing program designed to eliminate the road blocks from the sales conversion process. This included:
- Design rework based on our research of eye-tracking studies to create a more friendly menu and header structure
- Copywriting designed to lead the prospect through the sales process
- Removing several technical roadblocks in the buying process
- Conversion rate optimisation
- Website measurement.
Results:
Relocations Made Easy’s very first online sale was made on the day of the launch of our reworked website!
About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
